As Director of Media & Client Services for ITB Adele assists our leadership with development and execution of marketing strategies for our clients.
With expertise across varying industries and a passion to help grow businesses she lives by the motto “their success is our success.”
A thriving entrepreneur, Adele draws on her expertise in the realm of consumer goods when interacting with prospective clients. She innately understands the demands of struggles of running a small business as she owns and operates one with her husband in Summerville, SC. Armed with an entrepreneurial sensibility, she is better able to understand clients’ business goals and offers sharp insight to help them grow their business.
Prior to joining ITB, Adele worked as VP of Client Development at Advantage|ForbesBooks where she specialized in growing brands for top CEO’s, entrepreneurs, and business professionals who were looking to build their personal brands and grow revenues through authorship. She led a team of ghostwriters & marketers to develop a book outline and content marketing strategy for the writing, publication, and marketing of their book.
Adele also served as a marketing consultant with iHeartMedia for over five years. Her focus centered on developing strategies to promote, sell, and distribute goods and services to her clients’ target audience. At iHeartMedia Adele was responsible for identifying clients’ unique needs and building marketing campaigns to fit their goals- including, but not limited to events, digital, broadcast, creative, promotions, contesting, social media, and cause marketing strategies.
Another deep passion of hers is the non-profit sector. Adele has taken on a number of roles in the non-profit sphere, from event coordination to youth coaching for The Cal Ripken, Sr. Foundation. At present, she serves on the Board of Camp Rise Above, which provides life-changing camp experiences to children with serious illnesses, disabilities and challenges. Adele holds a Bachelor of Science in Sport and Entertainment Management from the University of South Carolina, where she was a 4 year varsity starter on the USC Softball team. She currently resides in Charleston with her husband, Mike, their beloved lab, Gunner and they are expecting their first child- a boy in December of 2020!