CASE STUDY
Express Sunrooms had built a strong reputation and operational foundation, but their growth goals required a more strategic marketing approach. The company needed a scalable system that could generate consistent demand, improve lead quality, and support expansion without overwhelming operations.
REVENUE GROWTH
IN THREE YEARS
MARKET PRESENCE ACROSS THE SOUTHEAST
HIGH-QUALITY LEAD GENERATION
THE PROBLEM
The strategy helped Express Sunrooms grow from a $5 million business to a $10 million business in just three years while building a stronger foundation for continued growth.
RESULTS & TESTIMONIAL
“Working with In The Black gave us more than leads—they gave us clarity, confidence, and consistent growth. Their team understood how to scale without sacrificing what made us successful in the first place.”
Michael Gregory, CEO
THE STRATEGY
We rebuilt the strategy from the ground up starting with the buyer, not the product.
Defined core customer personas and motivations across markets
Integrated marketing, sales, and CRM to track performance from click to close.
Deployed targeted campaigns built around real buying triggers, not generic offers.
THE RESULTS
By allowing In The Black to focus on marketing, reporting, and growth strategy, ownership was able to focus on scaling the business instead of constantly chasing the next opportunity.
Let’s build a brand strategy that drives growth while staying true to who you are.