CASE STUDY

Express Sunrooms

The constraint wasn’t demand. It was lead quality and a disconnect between marketing and sales. We rebuilt the strategy around the buyer journey, aligned sales and marketing, and delivered 100% revenue growth in three years.

2X

REVENUE GROWTH

$5M → $10M

IN THREE YEARS

EXPANDED

MARKET PRESENCE ACROSS THE SOUTHEAST

INCREASED

HIGH-QUALITY LEAD GENERATION

THE DIAGNOSIS

What Happened

The strategy helped Express Sunrooms grow from a $5 million business to a $10 million business in just three years while building a stronger foundation for continued growth.

Express Sunrooms client results – digital marketing campaign by In the Black Agency

RESULTS & TESTIMONIAL

Hear From Our Client

“Working with In The Black gave us more than leads—they gave us clarity, confidence, and consistent growth. Their team understood how to scale without sacrificing what made us successful in the first place.”

Express Sunrooms

Michael Gregory, CEO

THE STRATEGY

What We Changed

We rebuilt the strategy from the ground up starting with the buyer, not the product.

Brand accent icon – In the Black Marketing Agency visual identity

Defined core customer personas and motivations across markets

Integrated marketing strategy icon – digital marketing services In the Black Agency

Integrated marketing, sales, and CRM to track performance from click to close.

Targeted digital marketing campaigns icon – In the Black Marketing Agency services

Deployed targeted campaigns built around real buying triggers, not generic offers.

THE RESULTS

Why It Worked

By allowing In The Black to focus on marketing, reporting, and growth strategy, ownership was able to focus on scaling the business instead of constantly chasing the next opportunity.

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