Rhetta operates as Partner and Chief Marketing Officer, crafting the brand voice and conversion strategy for In the Black Marketing and Media Consulting partners.
When a business leader presents as a prime candidate for partnership, Rhetta delineates the path to revenue by becoming a student of both their brand and the customer journey. Through this process, she unlocks new opportunities to gain market share, additional pathways to revenue, and the buying motives and behaviors of the target audience to create high conversions for all marketing dollars invested. She deftly walks these prospective partners through their value proposition, products, and services and provides valued feedback and suggestions to improve both the operations and marketing efforts. Rhetta’s towering background in both marketing and operations informs the expansive knowledge on which she draws throughout our client partnerships.
Preceding her career as an entrepreneur, she served as the Vice President of Authority Marketing with Advantage Media| Forbes Books, and enjoyed a 15 year career with broadcasting giant, iHeartMedia as a Senior Vice President of Sales and Marketing. There, she advanced from a Senior Marketing Consultant to Director of New Business Development to Senior Vice President.
While in corporate America, she interfaced with nearly every department, from creative to digital, operations, and finance. As such, she was truly “entrenched in all areas of business.” This multidimensional perspective affords her the ability to have in-depth, nuanced conversations with prospective partners as she is able to offer her first-hand account of how the media landscape has shifted, and how to navigate through it, having viewed it from the front lines.
In her personal time, Rhetta enjoys spending time with her family and enjoying the city to which she has called home for more than 20 years. A native to South Carolina, Rhetta graduated from the College of Charleston with a degree in Corporate Communication with an emphasis in Business Leadership. She continues to give back to her alma mater and other colleges and universities across the state serving as both a Public Speaker and Ambassador for Fraternity & Sorority Life, leading the Southern District of Alpha Delta Pi sorority as a Recruitment & Marketing Director.
Rhetta also enjoys reading, playing competitive sports, ballroom dancing, and supporting her Clemson Tigers!