CASE STUDY
When Joe Sarro returned to lead the dealership, Starling Chevrolet faced a challenge larger than sales. Years of neglect had weakened both the internal culture and public perception of the brand. The dealership needed to rebuild trust, reconnect with the community, and create a reason for customers to choose Starling over every other automotive option in the market.
DEALERSHIP STATUS
WITHIN 60 DAYS
GIVEN BACK TO THE COMMUNITY
LOCAL BRAND AWARENESS
THE PROBLEM
The strategy transformed Starling Chevrolet into one of the most recognized and community-focused dealerships in the Lowcountry. Through purpose-driven marketing, community engagement, and consistent visibility, the dealership achieved Tier One status, generated meaningful charitable impact, and established a brand customers remembered long after the sale.
RESULTS & TESTIMONIAL
“In The Black didn’t give us a one-size-fits-all marketing plan—they gave us a strategy that reflected who we are as a dealership and as a part of this community. They understood the competitive landscape, the challenges we faced, and how to build a brand people don’t forget. It’s been a game changer.”
Joe Sarro
THE STRATEGY
We rebuilt the strategy from the ground up starting with the buyer, not the product.
Defined core customer personas and motivations across markets
Integrated marketing, sales, and CRM to track performance from click to close.
Deployed targeted campaigns built around real buying triggers, not generic offers.
THE RESULTS
People don’t remember advertisements. They remember purpose.
By creating a mission customers could support and a brand the community could rally behind, Starling Chevrolet became more than a dealership. It became a recognized community partner.
Let’s build a brand strategy that drives growth while staying true to who you are.