IT TAKES THE RIGHT TEAM TO BE LEGENDARY

Meet Our Team

Strategists first. Creatives always.

In The Black pairs diagnosis with craft. Our strategists find what’s holding your growth back. Our creative team builds the work that fixes it. You get both under one roof, and the owners in the room. 

Owners

Jared Black, Owner & CEO at In The BlackJared Black, Owner & CEO at In The Black

Jared Black

Founder & Chief Executive Officer

MEET JARED
Rhetta Cloyd, Owner & Chief Strategy Officer at In The BlackRhetta Cloyd, Owner & Chief Strategy Officer at In The Black

Rhetta Cloyd

Owner & Chief Strategy Officer

MEET RHETTA

The Team Behind the Work

Emily Shoemaker, VP of Operations at In The BlackEmily Shoemaker – digital marketing agency team – In the Black Charleston SC

Emily Shoemaker

VP of Operations

MEET EMILY
Allison Moorman, Director of Integrated Marketing at In The BlackAllison Moorman, Director of Integrated Marketing at In The Black

Allison Moorman

Director of Integrated Marketing

MEET ALLIE
Ella Sisk, Head of Social Media at In The BlackElla Sisk, Head of Social Media at In The Black

Ella Sisk

Head of Social Media

MEET ELLA
Legare Hay, Director of Photography at In The BlackLegare Hay, Director of Photography at In The Black

Legare Hay

Director of Photography

MEET LEGARE
Carter Edwards, Director of Marketing Strategy at In The BlackCarter Edwards, Director of Marketing Strategy at In The Black

Carter Edwards

Director of Marketing Strategy

MEET CARTER
John Phillips, Senior Graphic Designer at In The BlackJohn Phillips, Senior Graphic Designer at In The Black

John Phillips

Senior Graphic Designer

MEET JP
Jared Black, Owner & CEO at In The BlackJared Black, Owner & CEO at In The Black

Jared Black

Owner & CEO

MEET JARED
Rhetta Cloyd, Owner & Chief Strategy Officer at In The BlackRhetta Cloyd, Owner & Chief Strategy Officer at In The Black

Rhetta Cloyd

Owner & Chief Strategy Officer

MEET RHETTA
Emily Shoemaker, VP of Operations at In The BlackEmily Shoemaker – digital marketing agency team – In the Black Charleston SC

Emily Shoemaker

VP of Operations

MEET EMILY
Allison Moorman, Director of Integrated Marketing at In The BlackAllison Moorman, Director of Integrated Marketing at In The Black

Allison Moorman

Director of Integrated Marketing

MEET ALLIE
Ella Sisk, Head of Social Media at In The BlackElla Sisk, Head of Social Media at In The Black

Ella Sisk

Head of Social Media

MEET ELLA
Legare Hay, Director of Photography at In The BlackLegare Hay, Director of Photography at In The Black

Legare Hay

Director of Photography

MEET LEGARE
Carter Edwards, Director of Marketing Strategy at In The BlackCarter Edwards, Director of Marketing Strategy at In The Black

Carter Edwards

Director of Marketing Strategy

MEET CARTER
John Phillips, Senior Graphic Designer at In The BlackJohn Phillips, Senior Graphic Designer at In The Black

John Phillips

Senior Graphic Designer

MEET JP
Our Philosophy as owners discussing marketing strategy

Our Philosophy

Creative without diagnosis is decoration.

Most companies don’t need more marketing. They need the right marketing, aimed at the real problem. So we diagnose first. Then we design the growth plan. Then we build creative that’s accountable to revenue, not applause. And if marketing isn’t your bottleneck, we’ll tell you. That honesty is why clients stay.

The work gets noticed. The results get measured.

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