Founder & Chief Executive Officer
Jared Black is the Founder and Chief Executive Officer of In The Black Marketing & Consulting, where he helps business owners and executive teams think bigger, lead with purpose, and build businesses positioned for long term success.
As an entrepreneur and visionary leader, Jared believes every business has untapped potential. He is passionate about helping leaders see opportunities others may overlook, challenge conventional thinking, and develop strategies that create meaningful, sustainable growth.
Since founding In The Black, Jared has been instrumental in shaping the company’s vision, culture, and client relationships. His leadership is rooted in the belief that great businesses are built on trust, strong partnerships, and a genuine commitment to serving others. He enjoys working alongside business owners to uncover new possibilities, solve complex challenges, and turn ambitious ideas into actionable plans.
As CEO, Jared leads the firm’s long term vision, strategic partnerships, and business development efforts while fostering a culture of accountability, innovation, and continuous improvement. He believes marketing is most effective when it supports a broader business strategy and helps organizations build stronger relationships with their customers, employees, and communities.
Known for his optimism, energy, and ability to inspire others, Jared is driven by seeing people and businesses reach their full potential. Whether mentoring entrepreneurs, facilitating strategic conversations, or helping clients navigate growth, his mission remains the same: empowering leaders to build businesses that create a lasting impact.
As CEO, I have the privilege of leading the vision for In The Black and building relationships with the incredible businesses we serve. I enjoy helping business owners think bigger, uncover new opportunities, and connect strategy with action. I also focus on creating a culture where our team can grow, thrive, and do their best work every day.
Building genuine relationships. I love connecting with people, earning their trust, and helping them see opportunities they may not have recognized on their own. Strong relationships have always been the foundation of great business, and I believe they're the key to long term success.
Watching an idea become reality. It's incredibly rewarding to see a vision come to life and know we've helped a business grow in the process. Great marketing isn't just about getting attention. It's about building trust, creating opportunities, and making a lasting impact.
When I'm not working, you'll usually find me on the golf course, spending time with my fiancé, or catching a live concert. I enjoy slowing down, making memories with the people I love, and finding inspiration in great music and great company.
People and conversations. Some of my best ideas come from listening to business owners, learning from mentors, and surrounding myself with people who challenge me to think differently. A good cup of coffee doesn't hurt either.
"If you do the little things well, the big things will take care of themselves." I've learned that success isn't built overnight. It's the result of showing up every day, doing the small things with excellence, and staying committed to the process. Consistency creates momentum, and momentum creates results.
"Remember the Name" by Fort Minor. This song reminds me that success is earned through hard work, consistency, and determination. Building something meaningful takes grit, discipline, and a willingness to keep moving forward, even when no one sees the effort behind the scenes.
"Who Moved My Cheese?" by Spencer Johnson. This book is a simple but powerful reminder that change is inevitable. The people and businesses that continue to grow are the ones who embrace change, adapt quickly, and keep moving forward. Every challenge presents an opportunity if you're willing to look for it.
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