Director of Integrated Marketing
Allie Moorman is the Director of Integrated Marketing who has spent the past five years at In The Black shaping how brands show up and connect with people. She believes great marketing is more than strategy—it’s storytelling that feels authentic, intentional, and memorable.
At In The Black, Allie brings ideas to life by weaving together content, design, and experience into campaigns that resonate across every touchpoint. She has a natural ability to connect the dots, creating work that feels cohesive and human.
Driven by curiosity and creativity, Allie is passionate about building brands that people genuinely care about—and telling stories that stick long after the moment has passed.
No two days are ever the same — one day I might be deep in design and launching strategy, the next I’m creating content and refining copy. From planning and strategizing to designing and executing, I stay hands-on through every phase of the creative process.
Transforming ideas into reality with a blend of creative design, sharp communication, and technological understanding.
We’re fortunate to witness the direct impact our work has on business owners and their teams. Being trusted to bring their vision to life and deliver results on their behalf is both fulfilling and deeply rewarding.
It could really be anything – reading, watching Real Housewives (my one true vice), museum going, antiquing, visiting family. I recharge best when I can be “off” for a spell.
Iced Coffee. You’ll always find it in my left hand, phone in my right.
If you’re not asking questions, you’re not doing your job.
Young Hearts Run Free – interestingly, this was the song that was playing when I was reporting for my first day. Carries a little nostalgia!
Not books per-se, but I grew up reading National Geographic and The New Yorker; beyond that, The Great Courses on Amazon Prime. Also, continuing to connect with the people who got me to where I am today. Professors, former mentors and so on are a wealth of knowledge!
