CASE STUDY

Blue Haven Pools & Spas

01 THE PROBLEM

What Happened

The strategy transformed Blue Haven from a reactive lead-based business into a scalable demand-generation brand.

Since partnering with In The Black, Blue Haven has increased qualified lead volume by 260%, expanded from three markets to six markets, and reduced average cost per lead from $75 to $27.

The result was a repeatable growth system capable of supporting continued expansion while improving lead quality and marketing efficiency.

02 THE STRATEGY

What We Changed

We rebuilt the strategy from the ground up starting with the buyer, not the product.

Defined core customer personas and motivations across markets

Integrated marketing, sales, and CRM to track performance from click to close.

Deployed targeted campaigns built around real buying triggers, not generic offers.

03 THE RESULTS

Why It Worked


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