Carter Edwards serves as the Director of Marketing Strategy at In the Black Marketing & Consulting where she helps bring diverse perspectives and experiences to our team to set direction that actually moves the needle. Her work focuses on connecting the entire overall marketing strategy to the tactics and objectives that drive revenue, leads, and overall brand awareness. She collaborates closely with the ITB team and specialists to ensure that all deliverables are tracing back to the main strategy and moving business forward, efficiently.
I am the Director of Marketing Strategy at In the Black. I bring our team of diverse perspectives and experiences together to set direction that actually moves the needle. At the end of the day, nothing beats seeing the impact of our work reflected back through our clients' success.
People! Understanding what they want before they can articulate it themselves and anticipating clients' needs before they have to ask.
Watching businesses scale at every level. Whether they are new to a market or a legacy business proving they still have it. There is nothing more rewarding than watching wins at every level.
Play tennis, head to the beach, and catch an early dinner reservation.
Diet Coke in hand, tabs always open, plus a quick scroll through socials to spark new ideas!
“Nothing Changes if Nothing Changes."
“Under Pressure" by David Bowie and Queen but the fun kind of pressure.
My network. I consider it my toolbox when I need anything.