CASE STUDY

Blue Haven Pools & Spas

As pandemic-driven demand began to normalize, Blue Haven recognized the need for a sustainable growth strategy capable of generating demand, improving conversion, and supporting expansion into additional markets.

+260%

QUALIFIED LEAD GROWTH

EXPANDED

FROM 3 MARKETS TO 6 MARKETS

REDUCED COST

PER LEAD FROM $75 TO $27

POSITIONED AS

A SCALABLE GROWTH BRAND

THE PROBLEM

What Happened

The strategy transformed Blue Haven from a reactive lead-based business into a scalable demand-generation brand.

Since partnering with In The Black, Blue Haven has increased qualified lead volume by 260%, expanded from three markets to six markets, and reduced average cost per lead from $75 to $27.

The result was a repeatable growth system capable of supporting continued expansion while improving lead quality and marketing efficiency.

Blue Haven custom luxury pool design – home services marketing by In the Black Agency

RESULTS & TESTIMONIAL

Hear From Our Client

THE STRATEGY

What We Changed

We rebuilt the strategy from the ground up starting with the buyer, not the product.

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Defined core customer personas and motivations across markets

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Integrated marketing, sales, and CRM to track performance from click to close.

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Deployed targeted campaigns built around real buying triggers, not generic offers.

THE RESULTS

Why It Worked

Growth doesn’t happen by accident.

By combining top-of-funnel awareness, performance marketing, local trust-building initiatives, and strategic conversion systems, Blue Haven stopped waiting for demand and started creating it.

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