CASE STUDY
The company had the capability to grow but lacked the infrastructure and visibility to scale. We developed a strategic growth framework that accelerated expansion, allowing Blue Haven to achieve its five year growth plan in just two years while successfully adding three new markets.
QUALIFIED LEAD GROWTH
FROM 3 MARKETS TO 6 MARKETS
PER LEAD FROM $75 TO $27
A SCALABLE GROWTH BRAND
THE DIAGNOSIS
The strategy transformed Blue Haven from a reactive lead-based business into a scalable demand-generation brand.
Since partnering with In The Black, Blue Haven has increased qualified lead volume by 260%, expanded from three markets to six markets, and reduced average cost per lead from $75 to $27.
The result was a repeatable growth system capable of supporting continued expansion while improving lead quality and marketing efficiency.
RESULTS & TESTIMONIAL
“We saw a complete 180. Where we received the same amount of volume, but we were able to convert up to 75% of those leads into appointments.”
Anthony Kelly, Business Intelligence Manager
THE STRATEGY
We rebuilt the strategy from the ground up starting with the buyer, not the product.
Defined core customer personas and motivations across markets
Integrated marketing, sales, and CRM to track performance from click to close.
Deployed targeted campaigns built around real buying triggers, not generic offers.
THE RESULTS
Growth doesn’t happen by accident.
By combining top-of-funnel awareness, performance marketing, local trust-building initiatives, and strategic conversion systems, Blue Haven stopped waiting for demand and started creating it.
Your business has a constraint too. Let’s find it.
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