CASE STUDY
The Bulls Bay Rodeo launched in 2022 with a vision of creating a premier Lowcountry event that celebrated Western heritage, community, and entertainment. To succeed, the event needed to build awareness quickly, attract sponsors, and create enough demand to fill every seat.
ANNUAL ATTENDEES
IN 50 MINUTES
SOLD OUT
SPONSOR PARTNERS
THE PROBLEM
What began as a new event quickly became one of the most anticipated annual traditions in the Lowcountry. Since launching in 2022, the Bulls Bay Rodeo has sold out every event, expanded from two nights to three nights, grown attendance to more than 7,500 guests annually, and most recently sold out all three nights in just 50 minutes.
The event has also increased sponsorship participation from 18 partners to 30 and was named a finalist for Best Outdoor Event in Charleston.
RESULTS & TESTIMONIAL
THE STRATEGY
We rebuilt the strategy from the ground up starting with the buyer, not the product.
Defined core customer personas and motivations across markets
Integrated marketing, sales, and CRM to track performance from click to close.
Deployed targeted campaigns built around real buying triggers, not generic offers.
THE RESULTS
We didn’t just market a rodeo.
We helped create a Lowcountry tradition.
By building anticipation year-round, creating highly shareable content, and strengthening community involvement, the Bulls Bay Rodeo became an event people plan their calendars around months in advance.
Let’s build a brand strategy that drives growth while staying true to who you are.