CASE STUDY
The challenge wasn’t growth. It was growing without compromising a 45 year reputation. We developed a strategy that increased annual revenue by more than 50% while protecting the heritage and trust the brand was built on.
REVENUE GROWTH
MARTHA STEWART WEDDINGS
BEST CATERED WEDDING IN AMERICA
HOSPITALITY LEADER
THE DIAGNOSIS
The refreshed strategy helped Hamby modernize its presence, strengthen customer connection, and achieve more than 50% revenue growth while expanding every major area of the business.
Audience growth exceeded 50% across digital platforms, brand awareness increased significantly, and Hamby successfully evolved from a traditional catering company into one of Charleston’s most recognized hospitality brands.
RESULTS & TESTIMONIAL
“In The Black understands what it means to honor a legacy while building for the future. Their strategic partnership has helped us grow revenue, strengthen our brand, and expand our reach without losing the heart of who we are.”
Candice Hudnall, President & Owner
THE STRATEGY
We rebuilt the strategy from the ground up starting with the buyer, not the product.
Defined core customer personas and motivations across markets
Integrated marketing, sales, and CRM to track performance from click to close.
Deployed targeted campaigns built around real buying triggers, not generic offers.
THE RESULTS
Great brands evolve without losing what made them successful in the first place.
By modernizing the Hamby experience while protecting its legacy, we helped reposition the company from a catering business into a hospitality brand built for long-term growth.
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