CASE STUDY

Hamby Catering & Events

Hamby Catering & Events had decades of trust and recognition in Charleston, but the brand had evolved far beyond what many customers understood. While Hamby was one of Charleston’s most recognized catering brands, many consumers still associated the company primarily with tea sandwiches, bridal showers, and traditional catering.

As new services, venues, and revenue opportunities expanded, the brand needed a clearer story, stronger positioning, and a more modern customer experience.

+50%

REVENUE GROWTH

FEATURED IN

MARTHA STEWART WEDDINGS

HONORED

BEST CATERED WEDDING IN AMERICA

CHARLESTON'S

HOSPITALITY LEADER

THE PROBLEM

What Happened

The refreshed strategy helped Hamby modernize its presence, strengthen customer connection, and achieve more than 50% revenue growth while expanding every major area of the business.

Audience growth exceeded 50% across digital platforms, brand awareness increased significantly, and Hamby successfully evolved from a traditional catering company into one of Charleston’s most recognized hospitality brands.

RESULTS & TESTIMONIAL

Hear From Our Client

“In The Black understands what it means to honor a legacy while building for the future. Their strategic partnership has helped us grow revenue, strengthen our brand, and expand our reach without losing the heart of who we are.”

Hamby Catering & Events

Candice Hudnall, President & Owner

THE STRATEGY

What We Changed

We rebuilt the strategy from the ground up starting with the buyer, not the product.

Defined core customer personas and motivations across markets

Integrated marketing, sales, and CRM to track performance from click to close.

Deployed targeted campaigns built around real buying triggers, not generic offers.

THE RESULTS

Why It Worked

Great brands evolve without losing what made them successful in the first place.

By modernizing the Hamby experience while protecting its legacy, we helped reposition the company from a catering business into a hospitality brand built for long-term growth.

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