CASE STUDY
Dr. Hehr had built an exceptional reputation for patient care and clinical excellence, but continued growth required more than traditional advertising. The practice needed a strategy that would strengthen referrals, increase patient demand, expand awareness of aesthetics services, and support long-term growth.
BUSINESS GROWTH
ADDITIONAL PHYSICIAN
AESTHETICS SERVICES
A LEADING LOCAL HEALTHCARE BRAND
THE PROBLEM
The strategy helped fuel significant business growth, resulting in the practice doubling in size, expanding service awareness, strengthening referral relationships, and adding an additional physician to support continued demand.
What began as a respected oral surgery practice evolved into one of the most recognized healthcare brands in the Charleston market.
RESULTS & TESTIMONIAL
“In The Black brought a depth of strategy and market insight that elevated our practice beyond basic advertising. They understood not just how to market, but how to differentiate us in a competitive space while staying true to who we are as a practice and as people.”
Hehr Oral Surgery & Aesthetics
THE STRATEGY
We rebuilt the strategy from the ground up starting with the buyer, not the product.
Defined core customer personas and motivations across markets
Integrated marketing, sales, and CRM to track performance from click to close.
Deployed targeted campaigns built around real buying triggers, not generic offers.
THE RESULTS
The strongest healthcare brands aren’t built solely on expertise. They’re built on trust.
By combining strategic positioning, digital visibility, and authentic patient connection, we created a growth engine that allowed Dr. Hehr to focus on patient care while the business continued to expand.
Let’s build a brand strategy that drives growth while staying true to who you are.