CASE STUDY

Starling Chevrolet

The dealership needed a competitive advantage in a market with five Chevrolet dealers. We built a community first brand strategy centered on meaningful local partnerships and giving back, helping elevate Starling to Tier 1 dealership status and creating a point of differentiation competitors couldn’t replicate.

TIER ONE

DEALERSHIP STATUS

PROFITABLE

WITHIN 60 DAYS

HUNDREDS OF THOUSANDS

GIVEN BACK TO THE COMMUNITY

DOMINATED

LOCAL BRAND AWARENESS

THE DIAGNOSIS

What Happened

The strategy transformed Starling Chevrolet into one of the most recognized and community-focused dealerships in the Lowcountry. Through purpose-driven marketing, community engagement, and consistent visibility, the dealership achieved Tier One status, generated meaningful charitable impact, and established a brand customers remembered long after the sale.

Starling Chevrolet award-winning dealership – automotive marketing by In the Black Agency

RESULTS & TESTIMONIAL

Hear From Our Client

“In The Black didn’t give us a one-size-fits-all marketing plan—they gave us a strategy that reflected who we are as a dealership and as a part of this community. They understood the competitive landscape, the challenges we faced, and how to build a brand people don’t forget. It’s been a game changer.”

General Manager, Starling Chevrolet

Joe Sarro

THE STRATEGY

What We Changed

We rebuilt the strategy from the ground up starting with the buyer, not the product.

Brand accent icon – In the Black Marketing Agency visual identity

Defined core customer personas and motivations across markets

Integrated marketing strategy icon – digital marketing services In the Black Agency

Integrated marketing, sales, and CRM to track performance from click to close.

Targeted digital marketing campaigns icon – In the Black Marketing Agency services

Deployed targeted campaigns built around real buying triggers, not generic offers.

THE RESULTS

Why It Worked

People don’t remember advertisements. They remember purpose.

By creating a mission customers could support and a brand the community could rally behind, Starling Chevrolet became more than a dealership. It became a recognized community partner.

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