IT TAKES THE RIGHT TEAM TO BE LEGENDARY

Meet Our Team

Jared Black

Owner & CEO

MEET JARED

Rhetta Cloyd

Owner & Chief Strategy Officer

MEET RHETTA

Emily Shoemaker

VP of Operations

MEET EMILY

Allison Moorman

Director of Integrated Marketing

MEET ALLIE

Ella Sisk

Head of Social Media

MEET ELLA

Legare Hay

Director of Photography

MEET LEGARE

Carter Edwards

Director of Marketing Strategy

MEET CARTER

John Phillips

Senior Graphic Designer

MEET JP

Our Philosophy

Our philosophy as owners of In The Black is simple:

Success is built on strategy, creativity, and measurable results. We are committed to empowering our clients with innovative solutions tailored to their goals. We believe in collaboration, transparency, and relentless dedication to turning bold ideas into tangible outcomes. For us, success isn’t just about hitting targets—it’s about helping our clients thrive in every sense of the word.

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